Value the Relationship – And the Money Will Follow
Saturday morning. Long weekend. Getting ready to go to the cottage. Bags packed. Windows closed. One final task… Send email to subscribers. Seems harmless enough. Performed the routine hundreds of times. No big deal, right? Wrong! My first inkling of something amiss came when I checked my emails Sunday morning at my parents place. Lots of sales from my promotional email sent on Saturday, but also a few emails saying they could not download the product files they just purchased….